A street smart candid chick that was drop dead gorgeous, married a prince, and independently created her label that’s ruled the dress world for 40 years? Ah, yes we’re thinking of Diane Von Furstenberg and her eponymous wrap dress which has been a must-have for fashionistas for decades. We are so intrigued by her success story and the passionate lady behind the epic dress empire as she celebrated 40 years journey of the wrap dress recently. Let’s take a look at the intriguing success story of the brand, the passionate lady behind the epic empire, and the fascinating journey of the wrap dress that recently celebrated its 40th anniversary.
- Having quite a multicultural upbringing, Diane Michelle Halfin was born to a Romanian father and Greek mother and grew up in Belgium. She later attended the Madrid University, before transferring to University of Geneva. It was there she met her first husband, Prince Egon Zu Furstenberg; they were married for 3 years and had two children before eventually separating. She’s now married to her long time love of 32 years, Barry Diller- their marriage being a last minute birthday gift from her to him in 2001.
- She began designing in 1970 due to her need to be independent rather than relying on royalties from her then other half. She created the iconic cotton jersey wrap dress in 1972, which by mid-decade was producing 15,000 dresses a week, and had sold almost 4 million pieces. This same dress became a symbol of women’s liberation, and came to be a legendary dress, not only in the 70s, but in the 80s, 90s, 00s and even today.
- What makes the dress one of a kind is its traditionalism. Diane was inspired by the toga, which is like a kimono and without buttons or a zipper. Her dresses sculpted the body due the jersey fabric and accentuated a woman’s figure in all the right places.
- Diane has appeared on numerous covers beginning with Newsweek in 1976 after selling 5 million dresses. Her fame didn’t end there as Andy Warhol immortalized her in pop-art portraits. Her dresses have been featured in many sitcoms and movies, the most recent one being the Oscar- nominated American Hustle.
- She’s proved herself against all odds, be it reviving her failed business in the 1980s to the empire it is today, raising her kids independently, fighting oral cancer in 1994, and winning several accolades for her designs and accomplishments. She’s also been given the title of “being the most remarkable woman since Coco Chanel”.
- She’s ventured into everything you could get into, starting with fashion, to fragrances, a publishing house, cosmetics, home shopping business and even a fine jewelry collection. In 2006, she was elected the President of The Council of Fashion Designers of America. There’s no stop to her enigma.
- She promised to donate half her fortune to the Giving Pledge, as well as launching a scheme which recognizes visionary women who have impacted other women worldwide. The honorary receives a $50,000 award to expand their contributions which is supported by Diller-Von Furstenberg Foundation. Generosity? Check.
- Her motto is to empower women, because she is one. She wants to spark the fire in every woman through clothes, her words, her motivation and her power. And empower us, she does.
Check out her beautiful dresses in our closet below which are running out fast.
View the full DVF collection
- www.dvf.com/lip-service-blog/post/?cid=blog-post-3456 DVF