Since its debut on the Spring/Summer 2011 catwalk, the Rockstud collection has gained a cult following, spotted on the foot or clutched in the talons of every fashionista. A brand that signifies femininity and elegance (through its previous affixation with bows), now also exudes the right amount of edge, thanks to a collection which means you can’t scroll through your Instagram feed without seeing these shoes pop up. Are we complaining? Certainly not – we’d snap a pair up immediately, but all this buzz made us curious as to their increasing popularity. Let’s investigate, shall we?
The success of the studded heels earns them a place amongst the most iconic designer accessories of all time. Since their launch in 2010 (when the new design duo at Valentino – Maria Grazia Chiuri and Pierpaolo Piccioli – made quite the statement with Rockstud adorned runways) the studded heels (and bags) have sold out every year. Fast forward five years and Valentino’s sales are enjoying a “36% boost since 2010 – with over half of those sales made up by accessories.” No prizes for guessing the key contributor to those figures.
The Rockstuds, which originally retail around the $1,000 mark for a pair of high heels and $800 for the flat versions, have certainly earned their place in the “iconic accessories” hall of fame, so don’t miss your chance to buy one today.