Bvlgari Serpenti: The Mystery Behind the Brand’s Beloved Snake

e1ca35b7d3f42de1f0ee881d4247f0c1Since Elizabeth Taylor stepped onto the big screen in 1963 as Cleopatra, dressed head to toes in luxurious gems, the world began obsessing over the Bvlgari Serpenti. Today, the Serpenti collection hasn’t ceased to update itself, as the brand continues to create new and distinctive collections, which draw inspirations from the power and dynamism of the serpent: the sinuous and flexible form of the creature lends itself to a variety of bracelets, rings, watches and more…

In both Greek and Roman mythology, snakes represent characteristics such as rebirth, healing, protection, strength, eternity, and seductiveness (thanks to the elegance of the creatures’ soft, winding bodies), which is why this motif has become a creative symbol for the brand.


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