Last week saw the launch of the brand new fragrance for Versace, Eros Pour Femme. A ‘sequel’ to the best seller Eros Pour Homme, this is a spring scent you should really indulge in. Bursting with notes of lemon, jasmin and sandalwood, – which guests sampled one-by-one before experiencing the finished product – it’s a perfume that aims to capture the power and sensuality of a woman.
Fronting the campaign, Lara Stone appears as a mermaid born from water, embodying all the traditional mythology on which the brand has built their foundations. Shot by dynamic duo Mert Alas and Marcus Piggott, and under the creative direction of Donatella herself, everything from the story to the scent oods pure Versace.
From editors to bloggers and Dubai socialites to the Versace president himself, this one is a beauty bag essential and is as chic and seductive and as their ready-to-wear line.
“Eros Pour Femme in the ultimate in power and seduction from Versace, from the captivating fragrance to the elegance of the bottle and the stunning campagin by Mert Alas and Marcus Piggott starring Lara Stone” – Donatella Versace
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