Bag Thursday: Sartorial Secrets

Hilary-Duff-Goyard-St.-Louis-Tote-2 Kim-and-Kourtney-in-Miami-5Dubbed “fashion’s most mysterious brand”, you may not be familiar with Goyard, but you’re certainly not alone! Zero advertising, no official e-commerce, and very few stockists (Stateside, Goyard is only available at Barneys and Bergdorf Goodman in New York and two stores in California), it’s a wonder how this brand has claimed and maintained such a respected title in the business of luxury!

In a time where companies are forced to rely on digital sales and social media engagement, Goyard shuns it all and still manages to hold its own against its competitors and some of the most coveted brands in the world. Their website proudly proclaims that it doesn’t make seasonal products and they even decline interviews with press! When Racked.com reached out to them, they politely declined and explained that their “official policy is to not speak directly to the press,” and that this is something they “literally never do.” So how does it maintain such a sought after status?



Their A-list clientele is a start, everyone from the Olsen sisters and Kardashians to Chelsea Handler and Sophia Bush have been snapped and papped sporting a Saint Louis, the brand’s most popular style. Hilary Duff even transformed hers into a baby bag, naturally causing a surge of yummy mummy’s to make a beeline for Barneys.

Founded in 1853 by François Goyard, they have been been customising their trunks for centuries, but the fashion empire didn’t really take off until the ’90s. They are recognised as one of many last few French malletier de luxe, and customisation has become their key. The luxury fashion house can inscribe just about anything you want on it!

So, have you heard of Goyard before? And if you have, think about how you found them? The mysterious brand seems to be full all the sartorial secrets, and just happens to be one of our newest additions to The Luxury Closet handbag family!


Shop the Goyard Saint Louis Totes at The Luxury Closet

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Images: Purse Blog 

Milli Midwood

Freelance Blogger

Milli is a fashion blogger, tea drinker and sun worshiper, who has called Dubai her home for the last 24 years. Likes dog videos, free WiFi, Gucci and hashtags because they look like waffles.

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Inside the Closet is an insight into the fashion minds at TheLuxuryCloset.com. It’s simple, really. We have a passion for luxury. From the French sophistication of Louis Vuitton to the Italian glamour of Prada, we adore it all! It’s not just the designs. It’s the way they make us feel, the way they are crafted and the story behind each collection that we find fascinating. Each is its own masterpiece and our mission is to make it easier for you to acquire them. After all, everyone deserves a taste of luxury!

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