Designers Do Breast Cancer Awareness

Whether or not you’ve been touched by the disease, October is a time to draw attention to breast cancer and learn about initiatives that aid prevention. Each year, our favourite designers show their suppose to the cause through the capsule collections, limited edition beauty products and striking campaigns. We take a look at our top five favourite designers, and what they’re doing to help…!




Stella McCartney 

Last year saw Kate Moss model the Gemma Relaxing range, and this year Stella McCartney releases another lingerie set in aid of BCA, the special Alina Playing range. The British designer explains: ‘I wanted to remind women that when they wear this set, the first thing they put on in the morning, to keep on top of their health and visit their doctor regularly. I wanted it to be the initial starting point of awareness of this terrible illness. Not only does the set serve as a healthy reminder, but it looks great, fits incredible well, and is comfortable and stylish’


Ralph Lauren Ralph-Lauren-Pink-Pony-Promise fashion-fall-trends-2011-10-05-breast-cancer-awareness-roundup-ralph-lauren

Doing their part for the cause, Ralph Lauren launches the Pink Pony Promise. The 79-year-old designer took to Instagram to reveal, on a placard, his reason behind launching the campaign. It read: “Years ago I made a promise to a friend to join her in her fight against cancer. Pink Pony is my promise to never stop believing… to never stop caring…” From Oct. 1-31, for every photo posted to Instagram, Twitter or RalphLauren.com/PinkPonyPromise with #PinkPonyPromise, the charity, The Polo Ralph Lauren Foundation, will donate US $10 to cancer-related causes.


TB_31149802_205TB_32155190_135Tory Burch

 From totes and scarves to make-up bags and lipsticks, Tory Burch has designed an exclusive collection of items that will only be available throughout the month of October. 20 percent from the purchase of each item will be donated to the Breast Cancer Research Foundation.


Estée-Lauder-Resilience-Lift-Night-FirmingSculpting-Face-and-Neck-Creme-with-Pink-Ribbon-B-1940x1566 Estee Lauder 55022228e1591_-_hbz-bca-1010-evelynlauderlip-de-61362147

Ok, so not fashion per se, but we’re all about beauty brands giving back, too! This year, the French power playerwill donate $500,000 from the sales of its Pink Ribbon Collection to the Breast Cancer Research Foundation.



“Bloomingdale’s is committed to finding a cure for breast cancer through our annual Pink Campaign,” said Michael Gould, chairman and chief executive officer.”Our loyal shoppers make it possible for us to raise awareness and continue to support the key organizations who are imperative to moving closer towards finding a cure.” For every “like” and every “share” of Bloomindale’s special-edition #BloomiesPink photo, the boutique will donate $1 to the BCRF, The Tutu Project, and The Cancer Vixen Fund.

Shop the Breast Cancer Awareness Edit at The Luxury Closet

Images: The Gold Edit

Milli Midwood

Freelance Blogger

Milli is a fashion blogger, tea drinker and sun worshiper, who has called Dubai her home for the last 24 years. Likes dog videos, free WiFi, Gucci and hashtags because they look like waffles.

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