Whether or not you’ve been touched by the disease, October is a time to draw attention to breast cancer and learn about initiatives that aid prevention. Each year, our favourite designers show their suppose to the cause through the capsule collections, limited edition beauty products and striking campaigns. We take a look at our top five favourite designers, and what they’re doing to help…!
Last year saw Kate Moss model the Gemma Relaxing range, and this year Stella McCartney releases another lingerie set in aid of BCA, the special Alina Playing range. The British designer explains: ‘I wanted to remind women that when they wear this set, the first thing they put on in the morning, to keep on top of their health and visit their doctor regularly. I wanted it to be the initial starting point of awareness of this terrible illness. Not only does the set serve as a healthy reminder, but it looks great, fits incredible well, and is comfortable and stylish’
Doing their part for the cause, Ralph Lauren launches the Pink Pony Promise. The 79-year-old designer took to Instagram to reveal, on a placard, his reason behind launching the campaign. It read: “Years ago I made a promise to a friend to join her in her fight against cancer. Pink Pony is my promise to never stop believing… to never stop caring…” From Oct. 1-31, for every photo posted to Instagram, Twitter or RalphLauren.com/PinkPonyPromise with #PinkPonyPromise, the charity, The Polo Ralph Lauren Foundation, will donate US $10 to cancer-related causes.
From totes and scarves to make-up bags and lipsticks, Tory Burch has designed an exclusive collection of items that will only be available throughout the month of October. 20 percent from the purchase of each item will be donated to the Breast Cancer Research Foundation.
Ok, so not fashion per se, but we’re all about beauty brands giving back, too! This year, the French power playerwill donate $500,000 from the sales of its Pink Ribbon Collection to the Breast Cancer Research Foundation.
“Bloomingdale’s is committed to finding a cure for breast cancer through our annual Pink Campaign,” said Michael Gould, chairman and chief executive officer.”Our loyal shoppers make it possible for us to raise awareness and continue to support the key organizations who are imperative to moving closer towards finding a cure.” For every “like” and every “share” of Bloomindale’s special-edition #BloomiesPink photo, the boutique will donate $1 to the BCRF, The Tutu Project, and The Cancer Vixen Fund.
Images: The Gold Edit