The Rise of the Valentino Rockstud


121186, Jennifer Lopez seen leaving her apartment with mother Guadalupe in New York City. New York City - Wednesday June 18, 2014. Photograph: © PacificCoastNews. Los Angeles Office: +1 310.822.0419 London Office: +44 208.090.4079 sales@pacificcoastnews.com FEE MUST BE AGREED PRIOR TO USAGE

Since its debut on the Spring/Summer 2011 catwalk, the Rockstud collection has gained a cult following, spotted on the foot or clutched in the talons of every fashionista. A brand that signifies femininity and elegance (through its previous affixation with bows), now also exudes the right amount of edge, thanks to a collection which means you can’t scroll through your Instagram feed without seeing these shoes pop up. Are we complaining? Certainly not – we’d snap a pair up immediately, but all this buzz made us curious as to their increasing popularity. Let’s investigate, shall we?

kourtney-kardashian-valentino-shoes Kris-Jenner-Sassy-LBD-valentino-scalloped-dress-chanel-bag-valentino-rockstud-pumpsThe success of the studded heels earns them a place amongst the most iconic designer accessories of all time. Since their launch in 2010 (when the new design duo at Valentino – Maria Grazia Chiuri and Pierpaolo Piccioli – made quite the statement with Rockstud adorned runways) the studded heels (and bags) have sold out every year. Fast forward five years and Valentino’s sales are enjoying a “36% boost since 2010 – with over half of those sales made up by accessories.” No prizes for guessing the key contributor to those figures.

The Rockstuds, which originally retail around the $1,000 mark for a pair of high heels and $800 for the flat versions, have certainly earned their place in the “iconic accessories” hall of fame, so don’t miss your chance to buy one today.

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Milli Midwood

Freelance Blogger

Milli is a fashion blogger, tea drinker and sun worshiper, who has called Dubai her home for the last 24 years. Likes dog videos, free WiFi, Gucci and hashtags because they look like waffles.

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