You simply cannot scroll through Instagram without seeing numerous versions of this statement bag from Gucci pop up on your feed. Though it derives inspiration from the brand’s rich archives, the bag is every bit modern and contemporary. It is a beautiful manifestation of Gucci’s refined aesthetics and owes its popularity and charm to Alessandro Michele. Yes, you have guessed it right, we are referring to the much-coveted and loved GG Marmont bag!
Alessandro Michele became the Creative Director of Gucci in 2015 and from his very first collection he made sure that the label becomes the most in-demand brand of the world. In the Fall/Winter 2016 collection, he swung the fashion pendulum away from minimalism and took it towards everything bold and flamboyant. He could be credited with bringing logomania back by resurrecting the distinctive GG logo into limelight with Marmont.
Over the last two years, the fame of this bag has just skyrocketed because of its versatility and timeless design, which will hold value for years to come. Gucci offers Marmont in different styles including shoulder bags, tote bags, camera cases and belt bags. The colour palette for Marmont ranges from classics like black, white and red to more experimental hues such as fuchsia, peacock green and petrol blue.
The lush velvet body of the bag is gorgeously accented with the curved chevron-quilts flaunted all over. The heart pattern at the rear is featured as an ode to Michele’s current theme of love. Further, the GG logo in antiqued gold-tone metal defines the bag with utmost elegance and luxury. It’s carried by a chain-link with a shoulder rest and boasts of a perfectly proportioned interior having a pink satin lining. The bag is perfect for swinging over your day-to-night looks, and you can contrast its feminine purple shade against bold outfits.Gucci will always be loved for cult pieces like the Bamboo handle bag or Jackie. However, in the last few years, this millennial favourite brand has become more popular for trendsetting creations by Alessandro Michele which includes the likes of Sylvie and Dionysus. But, GG Marmont certainly is the star of the present. So, end the wait and buy yourself this stunner before someone else does.