Scroll through social media, and you will realize the pieces from Bottega Veneta are considered chef-d’œuvre in the influencer era. From the beginning, the brand carved out its own story by defying the trend of logomania. Adhering to its motto, “When your own initials are enough,” the brand has produced some eminent timeless designs and remains as one of today’s hottest names in fashion.
Bottega Veneta witnessed a new creative era when Daniel Lee took the reins in 2018 and sparked a trail of ‘It’ bags.
A de facto rebel, he knew exactly how to generate frenzy and desirability. From Cassette to the Pouch, each of his creations embodies a new sense of modernity but retains the tradition of the brand. As our Bag of the Week, we have chosen one such creation that reflects Lee’s ingenuity and the House’s understated elegance — Bottega Veneta Jodie.
A Fusion of Trends and Tradition: Bottega Veneta Jodie
The Jodie was added to the ‘It’ bag family of Bottega Veneta shortly after its release in 2020. Defined by a malleable structure and soft appeal, it caters to the needs of minimalist enthusiasts. It’s reported to have been nameless during its birth but was later named after American actress Jodie Foster who was once seen holding a Bottega Veneta bag to her face as a shield from the paparazzi.
The Jodie is an elevated version of Bottega’s original classic hobo with a contemporary vibe. Enduring in a crescent form, it reflects Lee’s regard for idiosyncratic shapes. The Jodie derives its magical narrative equally from the designer’s innovative approach and the deep-rooted Italian craftsmanship that has been a defining trait of the Maison since 1966. To beautifully grace your arm, you can own this hobo in Intrecciato Nappa leather, crinkled leather, shearling, or embellished fabric from versions like BV Mini Jodie, Teen Jodie, BV Jodie shoulder bag, Padded Jodie, Large BV Jodie bag, and Maxi Jodie. While each design is distinguished with a knot at the side of the handle, the Padded forgoes the feature.
According to a Vogue article published in 2021, a Jodie maintains 90% of its value when it is resold and hence, can be considered a ‘low-risk’ purchase. Head to The Luxury Closet to score great finds of Jodie and other Bottega Veneta handbags. Shop Now!
